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Auctave Zenwise
Auctave Zenwise was a social initiative conducted by the company called Auctave Automation Pvt. Ltd. The initiative was to promote the use of technology and teach the elderly society about it. The challenge was to bring this audience to the event and seminars through awareness campaigns and promoting through online and offline marketing.
This was a special case as the idea of the campaign was unique and promoting this event to the senior age group was a challenge.
Auctave Zenwise
We strategized and created a social campaign with the tag #timetogiveback and promoted this campaign to the youth by asking them to repost a picture with their grandparent using the above hashtag. This trend went viral and it helped Auctave reach people from different parts of the country and increase traffic on their website organically.
Apart from this Digital Media Marketing, Social Media Optimization, and SEO helped in increasing the click rates and the conversion rate.
What we did:
Web designing, Digital Medial Marketing, Content, SEO, SMO,
Poster and Graphic Designing, Video editing.
Our Strategy
Let’s talk about Numbers:
65%
Conversion Rate
3x
Growth
600+
Footfall for the events over a span of 2 months