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Ranking your website higher in search results.
Previously, we talked about the need for SEO and What is SEO? As promised, we bring you our list of SEO practices and tips that you should follow now to rank your websites higher and market to a larger audience.
Before we move on to discussing top tips, here’s something for you to read in case you are in a hurry: analyze what’s out there and create something different. If you are our regular reader, you must know how much importance we pay to analyze your competition by now. Similarly, you should see what keywords or type of content different websites related to your domain is using. Now, the next thing you should be doing is plan out content better than their content.
For example, if you are competition is putting out smaller articles, you should put out detailed articles using the same keywords. Another hit and trial strategy can be summed up in two words: Think Different! Sometimes, quality content that is novel spreads fast and can give you the required boost you want. The problem with this strategy is that it is highly unreliable. What isn’t unreliable is following SEO rules and practices that we are about to recommend. And although growth through these methods is slow, it’s definite.
To save your time, here’s the list:
#1. Keywords, Keywords, and Keywords
We cannot stress it more, but keywords are the most important element for any search engine optimization. People generally search for specific keywords while searching on the web. SEO analyzes content on the internet and finds the best match for these specific keywords. So, if you place these specific keywords strategically all over your website. Your website will be more noticeable to the users and hence, will drive more traffic towards your website. Although, you must be careful while using keywords, as search engines tend to blacklist your webpage if you don’t use a relevant keyword or try to spam keywords.
Wondering What keywords, you should be using?
Sadly, we can’t answer this question. But we can tell you who can or what can. There are many different keyword research tools available, where you can simply search for popular keywords and how specific keywords will perform in SEO. For your ease, the most popular free tool that you can use is Wordtracker. It is a tool that aggregates multiple sources for keyword research. You can also look for popular keywords on sites like Reddit and Amazon based on what’s on the top page.
#2. Using a lot of numbers
Using certain kinds of numbers in your title can help people find your site easily. Not just that, if you perform a certain kind of survey or aggregate a lot of relevant survey results, it can also help you generate more backlinks, and make your website more visible.
#3. Importance of Click-through rate
Click-through rate or just CTR refers to the percentage of users that click on your website’s link after seeing it. The point we are trying to make here is, to optimize your website and make relevant content so that people gain something from your website. Click-through rate is one important factor for SEO ranking and shows the engine that people want to interact with this content.
#4. Use long and specific elements in your title tag
Along with using keywords in your titles, you should also use a very specific type of title tags, to target niche audiences, who are specifically looking for something that you are offering. Studies show that using keywords like top, best, etc is the most common type of search keyword that people use.
#5. Personalized emails outreach for backlinks.
Firstly, let’s understand backlinks. If any other website on the internet links to your website or a specific webpage of yours then this is called backlinking. One of the factors for SEO ranking is backlinking, as to how many backlinks a website has. It shows to the search engine that this content is worth sharing and hence, it ranks it higher.
Now, how you can get more backlinks?
The best way to get more backlinks is by asking for them. Yes, you read it right, all you must do is ask relevant websites out there to go through your content and backlink to it if they find it good enough. There are illegal ways to obtain backlinks which are also part of black hat SEO, but we won’t refer you to that. Coming to the point! Backlinks are exactly like giving shoutouts on social media.
But how can you reach out to websites to get more backlinks?
The key here is the age-old principle of personalization. Find the contact information of the person you want a backlink from. Then, send them a personal email to review the content of your website and then ask if they would like to provide you with a backlink.
#6. Check my links
This can be considered as the extension of the previous point. So, one technique for generating backlinks is looking for broken links. Broken links are those links that were once present on a website but are not there anymore. Broken links can be found through the Check my links chrome extension.
After finding those relevant broken links, contact the owner for a new backlink to your content.
#7. Top 10, 5 best, how to
This point is a simple one. Top 10, 5 best, and how to are the most well-performing type of content on SEO and hence, you can use these types of content to boost more click-through rates.
#8. Move on from what doesn’t work.
So, here’s the bad news, if your content doesn’t get more visits, SEO tends to lower your website’s ranking. To avoid this, remove the content that is not performing well for you. This will in turn save your money and storage too.
#9. Use the help of authoritative websites
Let’s get straight to the point. Authoritative websites refer to websites that people trust for providing information. For example, consider a newspaper blogging site. Now, if you provide backlinks to these websites, your website will rank higher, to say the least.
#10. Optimize your website
Although it is number 10 on this list, certainly the most important point. When SEO reads through a website it also ranks them based on the ease of readability or how optimized the code of the website is. Hence, you need to make sure that your website is not slow, is responsive, and mobile-friendly. One other important thing that you should be doing is using keywords in starting and titles, this will help your website to get noticed more.
#11. Use short URL’s
In point 4 we said to use long and specific keywords, now we are telling you to use short URL’s, confused right? URL is the name of the page and place where your webpage can be found. Studies show that by using short URL’s your page is more visible to the audience.
#12. Make your content readable
Would you like to read a long para of non-formatted text and try to read through those small words? No one would like that. Format your text in a way that is easily readable, understandable, and organized in the module. Organizing modules and making subheadings can help direct them to a specific part. This will increase the CTR rate too.
Conclusion:
Optimizing your website in the above-mentioned ways can certainly lead you to get a higher ranking for your website. And if our SEO article series got you interested in SEO you should certainly check out .
See you next time 😊
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