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It's not the typical Social Media Strategies
When we are just starting or want to grow our business, one of the best ways to do that is through promotion on social media. What better way to reach a global audience than just your locality or city? Also, around 4.2 billion people are on social media, with around 44% of social media users using them to research products they want to buy. So, all you need to do is go on a popular social media site, make an account, and boom! followers flowing in. Sounds simple, right? Not exactly though! The problem is that around 71% of small and medium businesses are already using social media to promote their products and services. With these many users and businesses, any social media can be a crowded place, and the fact is: it is hard to recognize your friend in a crowd.
What we are getting here is that to stand out from the rest of the crowd you need to have something novel, something that may or may not interest users or you can also achieve that by following the rules. Two counter approaches! The thing is that over time people have figured out what get’s the attention of your audience, following those rules or strategies can help you stand out from the crowd and get you an audience.
Why should you take tips from us?
A very good question! To curate this content, we did our research around multiple websites, created a list of the best ones and here we go. We care about you and your time and hence, we created an efficient list of strategies that you can directly implement on your social media platforms to increase your reach. All you must do is figure out ways and plan to implement them.
To quickly scroll to your favourite item, you can refer to this list:
1. Set your goals and find your audience
2. Using new features on social media to create content
3. Data is the oil, use it to fuel your growth
4. Engagement is the key
5. Analyse your competition
6. Leverage everything and everyone you can
7. Understand the current trends
8. Tell them what to do
1. Set your goals and find your audience
You must have surely heard this cliché before, But the thing with cliches is that sometimes they are true. Every success story begins with setting goals and paraphrasing life coaches: If you don’t know what road to take how will you reach your destination.
The point here is simply to define your goals, find out where you want to go or what exactly you want from your social media. When you get a clear picture of what you want from it, things get a bit easier.
Still not convinced? A Harvard Business study found that setting goals increase your chance of success 10 times. So, yes goal setting works. Now the question arises what kind of goals we are talking about? The goal-setting here involves the main function you trying to achieve from your social media profile, whether it’s brand awareness, more conversions, educating the audience, or anything else.
Once we plan our goals, we can work in that direction to curate our content accordingly. One other goal-setting is figuring out your target audience, there are multiple age brackets out there who have different preferences for using social media. More on this later.
There is one important thing that will bring you organic growth and i.e., consistency. Social media algorithms look around for how active a user is. If he is posting and engaging regularly, they show their content more organically to other users.
2. Using new features and leveraging technology
Let us first tell you the story, Instagram noticed the popularity and growth of short video content globally with TikTok gaining immense growth. In August 2020, they got on the bandwagon and introduced reels, their counter to TikTok. Ever since they have changed their algorithm in such a way so as to give preference to people creating reels to attract more customers. And it caused a 3.5% increase in app usage and downloads.
So, whenever any new type of technology arrives and social media platforms implement them, they start rewarding the users who promote their feature by giving them more organic growth. Hence, companies trying to increase their brand awareness should always be up to date with the latest features and trends of the social media application they are using.
3. Data is the new oil, use it to fuel your growth
We all must have heard this quote of how data is regarded as the new oil. Data is leveraged nowadays all around the world for different purposes. Data can also be leveraged for social media as well.
Every popular social media platform has features to provide creators insights about the engagement they receive on their content. This data can then be analysed to see what is working well for the brand and what is not. And putting out more of the content that is being liked more can increase your engagement 10 times.
4. Engagement is the key
According to multiple social media research, 47% of people say customer service and engaging with the audience helps them choose that brand. Engagement in the form of replying to your followers, following other social media accounts, and engaging with their content.
The easiest form of engagement can be to post polls and ask questions on social media. Replying to your followers in no time can show to the various social media algorithms that you are an active user and care about your followers. Hence, they push your content to more new users.
5. Analyse your competition
This one goes without saying, and no we are not talking about copying your competitor’s work. Here, we are talking about keeping in mind what kind of content your competitor is uploading, what kind of content is working for them, and taking inspiration from them about the content they upload.
Even, you can know what type of content is not working for them, so that you won’t repeat the same mistakes they did.
As it is rightly said: “It’s better to learn from others mistakes than yours.”
6. Leverage everything and everyone you can
If you are starting or having problems growing, the best way to move forward is to leverage your network. Using your personal brand or network can help you get some engagement as people close to you would want to help you. They can further share it with more users hence, increasing engagement and getting more people aware of it.
7. Understand the current trends
Social Media has a tendency of following a particular trend. You can relate this point to our point about novelty.
Whenever people find something new and amazing, they tend to share it more make their version of that piece. In doing so, it becomes a trend and when people see something getting popular, they join others too. All because of one reason: FOMO.
FOMO is responsible for guiding the behaviour of at least 56% of social media users. To benefit the most from this, creators need to analyse the latest trends and promote their products or services using these trends. One important thing to keep in mind: You cannot lose relevance!
8. Tell them what to do
Every marketing ideology believes in the same principle of always including a call to action in your promotions. While promoting for your social media always include a specific action for your audience to do, in spite of whatever purpose you have. It is also an essential step if you are operating an eCommerce store as 87% of people take specific action based on available product information.
Bonus Tip!
If you are still with us, we got one additional tip for you to increase your reach when you are just starting out.
When starting out it’s much better to focus all your attention on one specific social media site based on your targeted demographics.
As we said previously, different people prefer different social media platforms, Gen-Z prefers Instagram and TikTok, Millennials prefer Instagram and YouTube, older people prefer Facebook more, and Pinterest is preferred by more females which also notes for the highest selling.
So based on your demographics choose your audience wisely and target all your attention and funds in promoting on that particular social media.
If you like our article, try reading our previous ones here,
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