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Remember those moments when suddenly a tune pops in your head for no reason and, you remember the advertisement that kept bothering you in between while watching your favourite TV shows?
The good old days!
Yes, that's what we will talk about today. The brand jingles that reside permanently in our brain (This and Imran's diamond biscuits jingle from Zindagi Na Milegi Dubara that we religiously want to hear). We remember those lyrics better than any other song we love. Brand Jingles that make us think, " Why do we remember this? " Along with a pinch of nostalgia about the good old times which if you are a Gen-Z, you will remember as the best care-free moments of your life.
Before moving forward, we would also like to discuss, What’s so captivating about these jingles?
These jingles are made in such a way that they are easy to remember with simple wordings, along with catchy tunes. Music has a way of affecting our psyche in a way that when we listen to just the tune, we start thinking of the lyrics too. So, these jingles along with the product get stuck in our memory. Next time we go shopping we tend to look for these particular products we are so familiar with.
So, let’s look at the most popular jingles of all time:
1. AMUL : The Taste of India
Along with the classic Amul ads came this masterpiece which will give nostalgia to any 90's kid and, even if you don't like drinking milk you would have still grooved to this tune or will be doing it after reading this.
You would also like to know that these ads are designed by just three people Rahul daCunha, creative head of ad-agency daCunha Communications, copywriter Manish Jhaveri , and Jayant Rane, the artist who has been sketching Amul cartoons for a quarter-century now.
2. We are the BlackBerry Boys Vodafone
Although, we might not remember this tune, but we do surely would say, "We are the BlackBerry boys " in the exact same tune. To give you a little background, in 2010, the 'BlackBerry Boys' were introduced to the nation to convey that the smartphone was no longer a device that belonged exclusively to the executive world and had expanded to appeal to the youth.
Launched on YouTube and conceptualised by Ogilvy India, the campaign of Vodafone marks the return of the BlackBerry Boys, this time to talk about the BlackBerry Messenger Service (BBM) available on its prepaid service for just Rs 5 per day.
3. Nerolac
"Jab har Ghar ki raunak Badhani ho aur deewaro ko sajana ho", a timeless classic that we still love to groove on.
For those who don’t know, this song was still popular even before our favorite Shahrukh Khan features in it. Back in the 90s, watching the commercial on Doordarshan evoked instant liveliness and happy vibes although the tune had a mellow sound. One of the most loved and recalled brand tunes in the history of Indian advertising, Nerolac’s ‘Ghar Ki Raunak’ won millions of hearts when it first hit the screens and radio sets.
4. Kingfisher: oh la la le o
If you are die-hard cricket fans unlike us, you will surely remember this classic promo song for kingfisher featuring all our favourite cricketers. Even though we don't know the lyrics, any sequence of oh la la le o will give you the required nostalgia. We also realised later that this song originated in 1996 when Kingfisher was sponsoring West Indies Cricket Team.
5. MDH: Real Masala
Although we might eat any spices, we won't ever forget this jingle of MDH " Asli masale sach sach ".
MDH launched its first television ad back in 1984 featuring Dharampal Gulati, the owner of the brand. Since then he has featured in all ads for the company until his death in December 2020.
6. Nescafe: Pa para pa paa ra
The classic tune and ad that makes us crave to have a cup of coffee and feel the jingle in our head.
7. Nirma
How can we forget our favourite washing powder that gives you " milk-like whiteness " and whose lyrics you can remember in your sleep.
It was just a jingle with words that rhymed that sold the powder – it is a totally hard-selling jingle. The ad was appealing to the mainstream consumer. It was the brainchild of Karsanbhai Patel, the founder of the group.
We don't even need to remind you of the initial lyrics of this song to make you groove.
And if you think no one vibes to brand jingles you might be wrong!
Comment down your favourite jingle and let us know if we have forgotten any of your favourite jingle!
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